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  • Category: Google AdSense

    Top tips for great keywords - google adsense

    Keywords are the search terms (words or phrases) which trigger your ad, and they are critical to the success of your AdWords advertising. This email explains how you can choose the most effective keywords, assess your keyword performance and how this affects the amount you pay.

    A great keyword is:
  • Ideally, 2-3 words long
  • Specific (keywords that are too broad or general will not reach users as effectively as keywords that are highly targeted)
  • Directly related to the text in your ad
  • Directly related to the page your ad links to (specified by the destination URL)

    What keywords should I choose?

    First, look at your website content and write down every word, word combination or phrase that describes each category of your business. This is the starting point for creating your keyword lists.
    Include all brand and product names as well as plurals, synonyms and alternate spellings for each word or phrase. Capitalisation does not matter. Take out keywords that are very generic, irrelevant, or obscure.
    Then, group your keywords into close-knit themes and create a new ad group for each theme. Put your keywords into these new ad groups. For example, if your campaign is for digital cameras, you can group together mini digital cameras in one ad group and SLR digital cameras in another.
    Try using negative keywords. Negative keywords prevent your ad from showing when a word or phrase you specify is part of a search term. If you specify the negative keyword -repair, for instance, your ad won’t show for search terms such as digital camera repair.




    Please fill up the Tag under each posting, this will help you bring in more revenue from Google as the tag and keywords are most important for an article to be searched on the web.
  • #249
    Good information buddy,thanks for it. Please also post some good keywords.
    Thanks & Regards
    Pawan Bahuguna

  • #250
    Thanks,Nitin, for this informative advice.

    It will definitely help members to get increased AdSense earnings.

    Regards,
    Vandana

  • #275
    Hi Nitin
    Thank you for this support.
    You have summited good information which will help the new members to increase their earnings.

    Thank you.

    With regards!

    Gautam kumar jha
    Active Member, mybengaluru.com

    Quote for life: "Everything Happens for the Good."

  • #315
    Hi Nitin,

    Thank you for sharing this innovative ideas. Really it will be helpful to all members. Thank you.

    With Regards,
    VIJAY.
    Silver Member-MyBengaluru


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